Alexander Horwath

Österreichisches Filmmuseum

If we are to take the experiences of Modernism and its then new machine art seriously as an object lesson in history, we shouldn’t be looking for the “effects” of social media on contemporary art, but for cogent examples of the former in the latter. Where are the social media equivalents for August Sander’s photos, or for “Sherlock Jr.” by Buster Keaton?

Angelika Fitz

Architekturzentrum Wien

The increasing digitalization of society is changing both the production and utilization of architecture. On the one hand, this offers new possibilities, on the other, architecture is also experiencing outgrowths of surveillance capitalism.

Berthold Ecker


One of the strongest driving forces of art is curiosity – the kick of discovering the world in the creative process. New technologies can also be seen as tools capable of accessing new areas of perception. As for the medium, it influences the outcome of what has been created with it, forming a new piece of the world, a new piece of art.

Bettina Leidl


Technologization and digitization have a lasting impact on artistic processes. Art uses critical analysis and the playful appropriation of technological networks to make important contributions to awareness-building, and to the interpretation and communication of social and global questions. This ability of art to reveal new solutions and think off the beaten path are key considerations in the KUNST HAUS WIEN project “The Big Invisible” and its “Visions of Nature” exhibition.

Christian Strasser

Q21/MuseumsQuartier Wien

Art has always reflected current social developments and enabled us to observe the present age in a critical way. Young artists are preoccupied with social media because they grew up with them and regard them as their central hub of political, economic and artistic debates. This is why I think it is extremely important for MuseumsQuartier to be a platform to dock at for artistic presentation and discourse.

Christoph Thun-Hohenstein


If the world is radically changing through digital technologies such as robotics and artificial intelligence, we need art as Utopia. It has to liberate us from omnipotent algorithms and become the center of a new, humanist modernism.

Eva Blimlinger

Akademie der bildenden Künste Wien

Art is art is (contemporary) art – with or without technical innovations, with or without digital technologies, with or without social media. Art changes all the time, with or without the so-called industry 4.0 or work 4.0.

Gerald Bast

Universität für angewandte Kunst Wien

In an increasingly complex world where everything is connected we need more people who are capable of trans-disciplinary and holistic thought and action. Our way of life and work will change dramatically. Art, too, will strike new paths in terms of production and perception and will play a pivotal role.

Hans Knoll

DIE GALERIEN Verband österreichischer Galerien moderner Kunst

Visual art is seeing some interesting challenges and exciting subject areas emerge as a result of current changes. One could even imagine a re-positioning of art, as it is also basically capable of processing and storing information in an intelligent way.

Hans-Peter Wipplinger

Leopold Museum

“The medium is the message”: Marshal McLuhan’s notion that media are not only vehicles for our perception of the world but are actually instrumental in modulating it is still highly relevant in the age of social media. Issues of visual theory and cultural politics related to this notion are addressed by art in multiple ways.

Herwig Kempinger


New media are tools. They can be used perfectly and effectively, or unsatisfactorily and boringly. The relevance of an artwork is not defined by the tool used for its creation. What we need is a certain vigilant easygoingness.

Hubert Klocker

Sammlung Friedrichshof Stadtraum

Art and science create and act, while politics and religion react and control.

Karola Kraus

mumok Museum moderner Kunst Stiftung Ludwig Wien

Since art has always been a medium reflecting all processes of social change, contemporary art, too, reflects the immense influence of information and communication technologies on our society and uses them for its own purposes in a multitude of ways.

Klaus Albrecht Schröder


For everyone devoted to art both as consumers or producers, the options for networking have become more diverse; museums have recognized the significance of social media. Digital developments will expand the exhibition experience of the future.

Martina Taig

KÖR Kunst im öffentlichen Raum Wien

It is often the case that social media simply transport pictures or the users’ subjective opinions. Ideas, contents and knowledge behind them thus get lost, often causing contemporary art to manifest itself in nonreflective, anonymous propagation of marketing-relevant hashtags and images.

Monika Pessler

Sigmund Freud Museum

Digital worlds are making the question of virtual reality seem more virulent than ever. Yet how our imagination of a subject affects the very same subject has been a matter of artistic debate since time immemorial and a subject of psychoanalysis for a long time.

Nicolaus Schafhausen

Kunsthalle Wien

The digital revolution is changing not only art but the totality of contemporary culture. Most notable is the fact that, because of this, the term “reality” must be redefined, updated and possibly even broadened to keep with the times.

Peter Bogner

Österreichische Friedrich und Lillian Kiesler-Privatstiftung

Technical innovations are always adopted into the current canon of means of expression in contemporary art. In fact it is in art more than in other disciplines that new media are tested and validated as to their social significance for the future.

Peter Zawrel

Künstlerhaus 1050

art = change = groundbreaking = media-related = reflective = social = communication = revolution = effect = impact, and it has been ever since the stone age. so the question to ask is: what effects does art have on the n-th (post)industrial (r)evolution?

Sabine Haag

Kunsthistorisches Museum Wien

In our digitalized and globally networked world contents and information are seemingly equally accessible to everyone. But what effect does this “pseudo-democratization” have on our society in times of fake news and information bubbles? This is an intriguing question for us all, and contemporary art plays a major role in answering them.

Stella Rollig


Every social development affects art – hence the new media as well. The exciting aspect here is that we don’t know how this is going to turn out in the end, because we are right in the middle of the transformation process.

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